Approach

Defining the Digital Strategy

“Companies cannot scale digital business models if they have not digitized.” – Jeanne Ross, Principal Research Scientist, MIT CISR, MIT Sloan Management Review.

Organizations founded before the rise of the internet face a stark challenge: Many of the fundamental rules and assumptions that governed and grew their value proposition in the pre-digital era no longer hold true.

Some key insights from ITRG:

• Digital strategy is your business strategy. A company is an organism. If you try to optimize the parts you will sub-optimize the whole. You don’t need a strategy for digital, finance, or HR – just a strategy for the business.

• Digital does not require radical disruption of the value proposition.
It usually means using digital tools to better serve the known customer need.

• Digital is not about technology. It’s about the customer.

Organizations can transform themselves to thrive in the digital age. Digital transformation requires a holistic view of business strategy across five domains: Customers, Competition, Data, Operations & Value.